Presentation Summary:

The changing demographics of potential buyer today along with changes to the buying cycle, communication preferences, and technology necessitate reaching out to potential buyers before you would consider them buyers. We, as marketers, need to embra...

Presentation Summary:

The changing demographics of potential buyer today along with changes to the buying cycle, communication preferences, and technology necessitate reaching out to potential buyers before you would consider them buyers. We, as marketers, need to embra...

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