Presentation Summary:

It's a classic Dilbert cartoon plot line and sadly is very common in so many companies: misalignment between marketing and sales causing waste, confusion, distrust, and poor customer experience. 

Whether you are a CEO, head of marketing, or head of...

Presentation Summary:

Customer first. Experience Always. What is Omni-channel and which brands do it best.

Take a glimpse into a methodology on identifying a retailer’s position in the omni-channel journey.

Based on the scores, learn about opportunities for improvement, d...

Presentation Summary:

Now more than ever, it’s important to build an intentional customer experience promise. A crisp customer experience promise that employees find relatable and customers love will help you build customer loyalty and ensure a more consistent customer...

Presentation Summary:

In this presentation, Chief Marketing Officer of the American Camp Association Deidre Pettinga, PhD discusses the topic of Customer Engagement and Member Value. Key to the creation of member value for the association is recognition of the concept o...

Presentation Summary:

The changing demographics of potential buyer today along with changes to the buying cycle, communication preferences, and technology necessitate reaching out to potential buyers before you would consider them buyers. We, as marketers, need to embra...

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