Presentation Summary:

- The importance of digital media strategy - 

As marketing professional we have to decide where to devote our time and effort, especially when faced with multiple and many times contradictory responsibilities.

One place where I feel we...

Presentation Summary:

Who Do You Call When You Have a Ghost Brand?

Though they can’t be touched, tasted, or smelled, ghost brands—intangible products or services—surround us in spite of their elusive nature. From insurance to motor oil to software as a service and beyond...

Presentation Summary:

Learn how to identify and hire the best marketing talent for your team.  And then drive breakthrough performance by establishing the right culture and metrics.

Brian Kardon, one of the most successful and recognized marketing leaders in the world to...

Presentation Summary:

Customer first. Experience Always. What is Omni-channel and which brands do it best.

Take a glimpse into a methodology on identifying a retailer’s position in the omni-channel journey.

Based on the scores, learn about opportunities for improvement, d...

Presentation Summary:

Encouraging your associates, lead by a Senior Team that understands the realistic learning curve, cultural diversity, and independent learning style of its work force, will ultimately lead to higher ROI-NOI, thus the retention of both Associate an...

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