DAY 1

THURSDAY, JANUARY 16TH

[MARKETING TRACK]

VIEW DAY 2

VIEW OTHER TRACKS

8:00AM - 9:30AM

[CHECK-IN] [ORANGE BLOSSOM BALLROOM]

10:00AM - 10:45AM

[KICKOFF SESSION] [ALL TRACKS] [ORANGE BLOSSOM BALLROOM]

Amplify Your Influence

Description TBD. 

We are thrilled to have Rene Rodriguez open the conference. Rene is an entertaining, powerful, and thought provoking speaker. For the last 20 years, René has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. Yet, he believes that we are only scratching the surface of what is possible and that every profession can benefit from fully engaging human mind/brain. A captivating, high-energy speaker, Rene is in high demand for annual events, conventions, and keynote speeches. He has shared the stage with the likes of Tony Robbins, George W. Bush, Magic Johnson, Ken Blanchard, and Jeffery Gitomer to name a few. 

10:55AM - 11:25AM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

5 Big Ideas on Disruptive Marketing

The Marketing function is in a state of constant change. More than effectively positioning their products, brands are now looking to differentiate themselves by engaging customers in new ways through relevant, world class experiences. They are rethinking  influencer management at a grassroots level,  and moving from episodic campaigns to lasting conversations. Purposeful brands are moving past traditional boundaries, moving into activism at a global scale. At the same time, marketing budgets remain under pressure. How should Marketing leaders lead in this age of disruption? In this roundtable, we will uncover some of the leading edge practices across multiple industries and brands to help shape the future CMO agenda.

[ROUNDTABLE DISCUSSION] [EMERALD BAY 7]

Sales & Marketing; The Disruptive Future

There is no question that over the years, as business has progressed, new technologies have been introduced to better enable the Sales and Marketing teams perform their jobs. That being true, we have never seen technologies introduced more rapidly than what we are experiencing today. The technologies have introduced new ways of working, and enhanced opportunities to engage with our consumers, customers, and suppliers. Knowing where to place your bets is the greatest challenge as not all technologies survive. Understanding how best to test and learn, and then decide, will result in a greater ROI for all companies.

Vivek Bapat

Senior Vice President, Marketing and Communications

SAP

Joel Warady

(FMR) General Manager, Chief Sales & Marketing Officer

Enjoy Life Foods

11:25AM - 11:55AM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Facilitated Round Table Discussion

Wondering what problems, opportunities, trends, and emerging technologies are on the minds of the nation’s top marketers? In this facilitated discussion, Jeffrey Rich, Chief Marketing Officer at William & Mary’s Business School, will review the results of the survey sent to OnConference Attendees, which outlines the issues and opportunities conference attendees are facing as new technologies such as AI, automation, and digital continue to disrupt the marketing landscape.

[ROUNDTABLE DISCUSSION] [EMERALD BAY 7]

Marketing Automation:

A discussion on best practices, successes, challenges, opportunities, & experiences working with Marketing Automation platforms.

Lou Cohen

Director of Digital Marketing & Demand Generation, Americas

Ernst & Young LLP

Jeffrey Blake Rich

Chief Marketing Officer

William & Mary, Raymond A. Mason School of Business

11:55AM - 12:25PM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 6]

Marketing that pays back: Keeping focus in a growth market.

Marketers are increasingly looking at ways to track and measure return on investment, but what does this mean when you’re in growth mode and you have money to spend? The ROI discipline should be greater than ever and the segmentation of your marketing budget is as important as segmentation of your target market. Closer management, tighter reporting, and better alignment with your finance team will help keep things moving as you seek to optimize every single investment. After all, how else can you maintain that growth curve?

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Cutting Through The Digital Clutter When Targeting Executives

B2B marketing can be challenging as the digital experiences become more like B2C. How do you get the attention of business leaders and decision makers in a specific industry when they are getting 100’s of emails a day and many outreach tactics such as gifts, events, soft offers, hard offers and many other tactics. In this session, we will collaborate and discuss strategies and tactics that have the highest impact on business leader engagement in B2B outreach.

Margi Tooth

Chief Revenue Officer

Trupanion

Kathy English

Chief Marketing Officer

Vocera

12:30PM - 1:00PM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 6]

Good Customer Experience Drives Bottom Line Results

Description TBD

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Performance vs. Brand Advertising

Description TBD

Jeff Fleischman

Chief Marketing Officer

Altimetrik

Diana Boyles

VP, Marketing

HomeAdvisor

1:00PM - 1:45PM

 

[LUNCH BREAK]

Lunch available for purchase.

1:45PM - 2:15PM

 

[PRESENTATION] [EMERALD BAY 6]

Brand Marketing – Reinvention Of A 106 Year Old Brand - American Cancer Society

Brand marketing is just as important for a non profit as it is for For profit companies. Come and learn how an Ex Coca-cola executive turned a 106 year old brand, The American cancer society, into an innovator in their space . Using relationships in sports and entertainment were a critical strategy and a relaunch of the master brand.

Sharon Byers

Chief Development, Marketing, & Communications Officer

American Cancer Society

2:15PM - 2:45PM

 

[PRESENTATION] [EMERALD BAY 6]

Top 5 Ways To Make Your Marketing Dollar Stretch Farther

Iconic brands do two things very well:  they tell the brand story and the give customers stories to tell.   Modern marketers must do both to drive the rapid growth required for successful businesses.   Hear Mrs. Cook discuss five exciting new ways to drive efficiency and effectiveness with your marketing budget.  She'll provide real examples and will share simple, fun tools to ensure you and your CFO are BFFs.

Kelly Cook

Chief Marketing Officer

David's Bridal

2:45PM - 3:15PM

 

[PRESENTATION] [EMERALD BAY 6]

Brand Building And Building A Customer Base

Brand building is not a logo on a product, it starts with the promise that you’ll deliver a product to solve a problem for consumers. Once you develop your promise, how do you deliver and build a customer base for sustainable success? The marketing funnel is key. Key ingredients just as amazing story telling and creative that is relevant. The goal is to evoke emotion to drive action to gain share of wallet.

Elisa Padilla

Senior Vice President of Marketing and Community Relations

Miami Marlins

3:30pm - 4:00PM

[PRESENTATION] [EMERALD BAY 6]

Millennials Turning 40: Implications for Marketers as Millennials Approach Middle Age

While the Millennial generation continues to be referred to as our nation’s youth demographic, its oldest members are preparing to turn 40. Typecast as the narcissistic, entitled offspring of Baby Boomers, lifestyles of the “Aging Millennials” are often quite different from those of their younger counterparts. Millennials, otherwise known as “Generation Y,” are advancing in their careers, buying homes, raising their kids and growing their retirement funds, but that's not reflected in the media. What, specifically, separates the middle-aged members of this cohort from younger Gen Yers and the video-gaming, digital-native members of Generation Z? This session will explore the attitudes, buying behaviors and implications for marketers as Millennials approach middle age.

Patti Girardi

Chief Marketing Officer

Valet Living

4:00PM - 4:30PM

 

[PRESENTATION] [EMERALD BAY 6]

Digital Transformation - Omni Channel Maturity Models

Imagine the ability to influence a consumer in such a personalized and meaningful way that you can shape the dynamics of an industry. Imagine understanding the marketplace in a way that the influences on a consumer are subconsciously driving, not just the purchase decision, but the affinity to the brand. Guiding the customer to a purchase decision in an omni-channel fashion can only be achieved by thoughtful and intentional digital strategies. In a digital age where information is more accessible than ever; and the platforms to obtain such information is more and more portable, the ability to leverage those channels as a digital strategy can create a new market opportunity and a new way to engage customers.

Nicolette Harper

Vice President of Global Paid Media

Marriott International

4:30PM - 5:00PM

[PRESENTATION] [EMERALD BAY 6]

Sustainable Philanthropy - Transforming for the Future

Digital Transformation... New Value… with focus on customer and ecosystem. United Way repositions 133-year brand with an eye on becoming sustainable in the face of digital technology.

Lisa Bowman

Executive Vice President & Chief Marketing Officer

United Way

5:00PM - 7:00PM

[COCKTAIL & NETWORKING RECEPTION] [COQUINA LAWN]

  • Open Bar

  • Light Food

  • Networking 

  • Live Entertainment

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