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DAY 2

FRIDAY, JANUARY 17TH

[MARKETING TRACK]

VIEW DAY 1

9:00AM - 9:30AM

[KICKOFF SESSION] [ALL TRACKS] [ORANGE BLOSSOM BALLROOM]

Welcome Back... – We Never Missed a Beat

Mark Smolik

General Counsel Chief Compliance Officer

DHL

9:45AM - 10:15AM

[PRESENTATION] [EMERALD BAY 6] 

It’s Time To Rethink Everything If You Want To Own Your Future

Upskill! As a 170 year’s young organization, PwC knew we had to upskill our people to prepare for today’s fast moving business world. So, how did we start? We threw out old ways of working and focused on providing people with new, unexpected ways to learn, with permission to play, to think out of the box, and to do something different. The upskilling journey started with our Digital Fitness Assessment to understand each person’s digital knowledge and then build their personal blueprint with bite-sized content to provide the new skills, behaviors, mindset and relationships they need to transform. We then upped our game with digital accelerator courses and citizen-led innovation labs that put new skills to work through real-life scenarios, gamified experiences and emerging technologies. PwC’s CMO, Matt Lieberman will discuss how PwC’s own digital transformation sparked a marketing evolution that continues to serve as a force of change across the business. By embracing a new mindset and integrating new technologies, PwC’s community of marketers are serving as change agents for the firm’s future.

Matt Lieberman

Chief Marketing Officer,

PWC US & Mexico

PWC

10:15AM - 10:45AM

[PRESENTATION] [EMERALD BAY 6] 

Activating Emotional Intelligence In Times Of Transformation

The accelerated pace of change creates a greater demand for inspirational leadership. During this keynote, Kristin Harper will share practical strategies to increase personal resilience while inspiring and influencing your teams.

 

Kristin shares the secrets to resilience: combining technical skills – the “WHAT” – with emotional intelligence –the “HOW.” Through a combination of engaging personal stories of success and failure, struggle and triumph, you’ll leave more inspired, empowered, and ready for action with a renewed sense of optimism.

 

This keynote offers a refreshing, authentic perspective that will help you:

  • Gain more clarity and confidence to take charge of your career and personal brand

  • Be equipped with practical strategies to enhance employee engagement at work

  • Learn emotional intelligence insights to advance your career and accelerate your leadership brand

Kristin Harper

Global VP, Marketing

Cardinal Health

10:45AM - 11:15AM

[PRESENTATION] [EMERALD BAY 6] 

Brand Relevance Across All Digital Channels and Speed to Scale.

Marketers are haunted by the question, “Where is the quantitative proof that brand investments pay off?” Put simply, return on brand investment is the measure of your brand's performance, gauged by the strategic movement and growth of your brand.  CMOs are ravenous for ways to wow, track and measure. What does that mean if you are in hyper-growth, yet 90% of your brand investments must still tie back to performance (MQL, SQL). Are performance and brand distinct marketing functions? Is there a hybrid approach that rocks?  Discover a 120-day, take no prisoners plan to kick start 2020.  Buckle-Up this will be a rapid-fire session led by two award-winning CMOs.  

Jeanniey Mullen

Chief Innovation & Marketing Officer

DailyPay

Hope Frank

Futurist, Chief Marketing Officer

Mocana

11:30AM - 12:00PM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Bridging Physical and Digital Marketing Through Content and Community

As the saying goes, "Fish where the fish are." Ditch the buzzwords, avoid the distractions and deploy a marketing program that focuses on what truly matters: your audience and conversions. This session will walk through how your online and offline strategies can coexist, leveraging both to reach your prospective customers and deliver value every step of their journey.

[ROUNDTABLE DISCUSSION] [EMERALD BAY 7]

Agile-ity in Product Marketing

Join this round table session for a lively discussion on how your Product Marketing organization can be agile by design. We will review and discuss the ins and outs of the Product Marketing Manifesto. Take back to your company the best of Agile Product Marketing methodology and apply those parts that fit your organization while considering overall strategy, resources, and goals.

Kirsten Jepson

Director of Product Marketing

Telus International

Artie Beavis

Chief Marketing Officer

Hackster.io

Sander Arts

Founder

Orange Tulip

12:00PM - 12:30PM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 7]

Building a Purpose Driven Brand

Mission and vision are interesting. But PURPOSE is motivating. Purpose drives employees to come to work every day and give it their best. Purpose gives customers a heart-felt reason to believe, that is beyond what any business case can do. And purpose provides organizations with guardrails for what to do strategically, as markets evolve. Melanie will talk about the Surescripts experience building a purpose driven brand and facilitate a discussion around what it takes to bring a purpose to life.

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Customer Journey Mapping

Customers move through their days trying to meet their own needs. Incidentally, some of this activity results in a need for something you offer. But very few customers spent a great deal of emotional energy thinking about your offering. So how do you get into their experiences? And for entrepreneurial businesses, how do you make sure ALL the relevant experiences are addressed? Learn about Consumption Chain framework to help you through process.

Nicolette Harper

Vice President of Global Paid Media

Marriott International

Melanie Marcus

Chief Marketing Officer

Surescripts

12:30PM - 1:00PM

[ROUNDTABLE DISCUSSION] [EMERALD BAY 8]

Your Future of AI Marketing

Explore, learn and plan your next steps beyond digital marketing into the world of AI strategy.

[ROUNDTABLE DISCUSSION] [EMERALD BAY 7]

Avoiding the Hazards of Creating Legally Sound Native Advertising & Custom Content

This session will discuss the differences between Native Advertising and Custom Content. How to comply with FTC regulations when creating and distributing Native Advertising and/or Custom Content. Do not cross the line from content to advertisement.

Christa Martin

President

Zenxio

Yvonne Imbert-Garraton

Director, Business & Legal Affairs

CBS Interactive

1:00PM - 1:45PM

 

[LUNCH BREAK]

1:45PM - 2:15PM

[PRESENTATION] [EMERALD BAY 6] 

When And How To Evolve Your Brand For a Successful Future.

Knowing when and how to successfully create a rebrand/refresh is the key to ensuring the longevity of your business. In this presentation, Paula Renaldo, The Keyes Company’s Chief Marketing Officer, will discuss what you should analyze when deciding if the time is right for a rebrand and what steps to follow for the successful creation of a rebrand/refresh.

Key Takeaways:

  • What questions you should ask for establishing if the time is right for a rebrand/refresh

  • Steps to follow for the successful creation of a rebrand

  • Key factors for launching your new brand/refresh

Paula Georg Renaldo

Chief Marketing Officer

The Keyes Company

2:15PM - 2:45PM

[PRESENTATION] [EMERALD BAY 6] 

Raising The Bar With Influencers—How A Great Influencer Strategy Is More Than Just An Awareness Driver

It is well known that influencers can do much to raise awareness for a brand among target audiences. But can influencers actually be a driver of growth? Can they help transform a business? In this presentation, Kevin Sellers, Ping Identity's Chief Marketing Officer will share how partnering with a key influencer has helped not only build brand awareness but also helped create new product offerings that are expanding business.

 

In this presentation you will learn:

- How Influencers can open new doors to growth as well as brand awareness

- Ways to leverage influencers beyond just external messaging but as ambassadors of business transformation

- How the right partnerships can lead to new product/service offerings that expand business opportunities

Kevin Sellers

Chief Marketing Officer

Ping Identity

2:50PM - 3:20PM

[PRESENTATION] [MARKETING + LEGAL TRACK] [ORANGE BLOSSOM BALLROOM] 

A Marketer and Lawyers Guide to the CCPA

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.

Takeaways:

  • Understand the implications and industry impact of the new CCPA for marketers

  • Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information

  • Discover how to build an on-brand and compliant CCPA marketing strategy

Drew Blaskoski

Privacy and Marketing Consultant

OneTrust PreferenceChoice

3:25PM - 4:10PM

[CLOSING PRESENTATION] [ALL TRACKS] [ORANGE BLOSSOM BALLROOM] 

A CMO, a GC, and a CHRO walk into a bar…..it must have been set too low.

We all came to the conference hoping for a few helpful take-aways or those “five new ideas” we can implement on Monday morning. We were updated on topics from digital transformation and boardroom development, to brand refreshes and talent acquisition; about ways to improve our business’s operating results. This upbeat closing session will tie it altogether, but will focus on you, the successful leader – and what could be holding you back from your next promotion, raise or job. We’re going to look at common habits that you may barely be aware of – but, might be sabotaging your own future success – and how to break them.

Allan Rahn

Founder

The Leader's Pulse

6:30PM - 7:30PM

[ONCON ICON AWARDS COCKTAIL & NETWORKING RECEPTION] [EMERALD  BAY PLAZA]

  • Open Bar

  • Hors d'oeuvres

  • Networking

  • Live Entertainment

7:30PM - 11:00PM

[ONCON ICON AWARDS GALA] [OSCEOLA BALLROOM C]

  • Open Bar

  • Dinner

  • Awards Show

  • Networking

  • Live Entertainment

ON

C

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