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If You Build It, Will They Come? Marketing Lessons for L&D

Presentation Summary:

Enhance your L&D programs by applying core principles from marketing, including audience research and the 4Ps of the marketing mix. By developing a deeper understanding of your audience’s needs and preferences, you can create programs that employees want to participate in – creating a push and pull demand for learning. Additionally, build your L&D strategy by applying the 4 Ps of marketing (product, price, place and promotion) to drive further engagement.


Presenter Bio:

Melissa Kraus Taylor

Global Learning and Development


Porter Novelli

Melissa is the Global Learning and Development director and brings more than two decades of experience social marketing and strategic planning and research. She has counseled numerous clients in the area of social impact, including the Almond Board of California, Florida Department of Citrus, CDC, CARE and Habitat for Humanity.

Consistently rated by participants as an engaging, enthusiastic and knowledgeable presenter, Melissa has traveled around the globe conducting training on a variety of topics, including branding, presentation skills, talent management, behavior change theory and numerous research methodologies.

Melissa earned her MA in Health Communication from the University of Maryland, College Park. She loves teaching and for over a decade has taught Social Marketing at Emory University’s Graduate School of Public Health, where she was awarded Adjunct Faculty Honoree for Excellence.

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