Building & Managing Global Brands & Teams

 

 

Presentation Summary:

 

 

Culled from two decades of global marketing leadership, the presentation highlights five keys to managing global brands and teams, and includes tips on creating effective brand architectures, development plans and management systems, as well as best practices for setting a marketing vision, building high performance teams, innovating in the digital age and optimizing for better results.

 

 

Presenter Bio: 

 

 

Grant Johnson is Chief Marketing Officer of Kofax, Inc., and is responsible for all global marketing functions, including product and industry marketing, demand generation, digital marketing, social media, marketing operations, corporate communications, events, influencer relations,   Teleprospecting and the Web. Prior to joining Kofax, Grant was Chief Marketing Officer for Pegasystems Inc., a leading provider of business process and customer relationship management software, during which time the company’s revenues more than doubled. He was previously a Vice President of Marketing at Guidance Software, Inc., a leading provider of eDiscovery and security solutions, FileNet Corporation, a leading provider of enterprise content management software, and FrontBridge Technologies Inc., a leading provider of SaaS-based email filtering solutions. He also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand. Grant earned a Bachelor’s degree in Political Science from University of California, Santa Barbara, and an M.B.A. from Pepperdine University.

 

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