In an industry averse to change, one of the largest automotive retailers and Fortune 500 member, tasked their front line managers with the overwhelming burden of identifying, recruiting and developing sales & service associates for over 100 stores nationwide. With previous employee turnover rates as high 72%, Sonic Automotive chose to trade in last decades hiring and training practices for video intelligence. Learn how Perez and his team introduced and trained decentralized teams. Their innovative strategy earned Sonic Automotive six Brandon Hall Awards and took them from 24th ranking to number 5 in the world in corporate development and training by Training Magazine. Hear the strategies used to spread adoption, and the impact on their time to fill and store profitability.
John Perez, Sr. Director Talent Aquisition at Sonic Automotive