Presentation Summary:
Customer first. Experience Always. What is Omni-channel and which brands do it best.
Take a glimpse into a methodology on identifying a retailer’s position in the omni-channel journey.
Based on the scores, learn about opportunities for improvement, drive awareness and recommend next steps to push for growth toward a more robust customer experience.
Presenter Bio:
I am a recognized senior-level digital marketing executive with proven ability to grow revenue and marketshare for enterprise companies such as; Microsoft, Verizon, Navistar, BOSCH, Subway, Pizza Hut, and Wingstop.
I am a leader in digital transformation and marketing, considered an authority in generating class-leading consumer pull within digital marketing, mobile marketing, social media and direct marketing.
My consumer focused marketing expertise has gained accolades and I have become a sought after speaker on topics such as “understanding customer behaviors”, “increasing marketing ROI” and “recognizing and commercializing consumer's full lifetime value.”
A few of my most noted accomplishments:
1. Pioneered launch of Google's Mobile Search with click to call (Verizon)
2. The development, construction and launch of a CDS Digital Transformation Framework and playbook. (Microsoft)
3. Increased total online orders and conversions by 12-21% (marketing lead for Verizon telecom global website redesign)
4. Increased Wingstop’s online sales by 34% through an increase in online presence
5. Ranked #1 Top Facebook and #3 Top Twitter Growth Brand, in Restaurants Social Media Index for all restaurants (Wingstop Restaurants)
I hold a Bachelors of Science in Marketing and Digital Media Technology, as well as an MBA from Southern Methodist University, ranked #3 worldwide."
