Building A World Class Marketing Organization

 

 

Presentation Summary:

 

 

Learn how to identify and hire the best marketing talent for your team.  And then drive breakthrough performance by establishing the right culture and metrics.

 

Brian Kardon, one of the most successful and recognized marketing leaders in the world today, brings more than 20 years of experience to help you build that dream team.

 

Presenter Bio:

 

Brian Kardon

CMO, Fuze

 

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. 

 

Brian is among the most successful marketing executives in the world of technology. In the past year, Brian was named to several new lists: “50 Most Influential CMOs” (Forbes), “100 Most Influential Chief Marketing Officers in the World” (Richtopia) and the “30 Tech Marketing Leaders Changing the Industry” (Synthesio).  The Fuze Marketing Team recently won the prestigious ROI Award from SiriusDecisions for Excellence in Demand Creation.

 

As the CMO of Fuze, Brian is responsible for Fuze’s market positioning, demand generation, thought leadership, and integrated marketing worldwide. Prior to Fuze, Brian was CMO at Lattice Engines, the leader in predictive marketing and sales applications. Before Lattice, Brian was CMO at Eloqua (NASDAQ: ELOQ) where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector, resulting in a successful IPO and subsequent purchase by Oracle.

 

Previously, Brian was Chief Strategy and Marketing Officer at Forrester Research (NASDAQ: FORR) where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information (NYSE: RELX), the largest B2B publisher in the world.

Brian was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 15 CMO on Twitter by Social Media Marketing Magazine. He is also among the Top 50 Most Influential People in Sales Lead Management, named by the Sales Lead Management Association.

 

Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania

 

 

 

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