What comes first, the chicken (creative) or the egg (media)? In a digital world I choose the egg...

Presentation Summary:

- The importance of digital media strategy -

As marketing professional we have to decide where to devote our time and effort, especially when faced with multiple and many times contradictory responsibilities.

One place where I feel we do not put enough time and effort is on media strategy and implementation, focusing on the more sexy creative side of our businesses.

Call me a geek, but a modern CMO must be an expert on media strategy. Why? Your ROI depends on it...


Presenter Bio:

Hernando Ruiz-Jimenez is the Chief Marketing Officer for NewYork-Presbyterian. In this role, he is responsible for the development and implementation of the Hospital’s marketing, advertising, physician referral, and digital marketing strategies.

Previously, Mr. Ruiz-Jimenez was Chief Marketing and Communications Officer at Triple-S Insurance Group, BlueCross BlueShield licensee in Puerto Rico. Prior to Triple-S, Mr. Ruiz-Jimenez served in a variety of senior management and marketing roles at a wide range of companies, including Impremedia (a leading Hispanic media group, where he run El Diario, La Raza and La Prensa), Wireless Idea (a company dedicated to the creation, distribution and sale of mobile content), Diageo North America (where he led Captain Morgan to become the #3 spirits brand in the US), and Pepsico (where he led the global marketing efforts of PepsiCo’s flavor brands).

Mr. Ruiz-Jimenez graduated summa cum laude from Villanova University with a Bachelor of Science in Business Administration. He obtained both a Master in Business Administration and a Certificate in Public Management from Stanford University. Mr. Ruiz-Jimenez is a Member and Governance Fellow of the National Association of Corporate Directors (NACD) and the Latino Corporate Directors Association (LCDA).

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