5 Ways to Tell a Company is Ready for Product Marketing

Presentation Summary:

There comes a point in a company's evolution when leadership knows that there is an important component missing - they are want to grow faster, they want to know clients and prospects better, marketing seems to be missing the information they need, too much development with too few results, and more. Product Marketing could be the answer needed to fill these gaps.


Presenter Bio:

Kirsten Jepson, Director, Product Marketing at TELUS International. I lead a global team centered on the research, development, and communication of TI’s global product and service offerings. For the past 25 years I have held senior Product Development, Marketing and Sales roles with companies like Sears, Gallo Winery, Citibank, FIS , JP Morgan Chase, and Sykes


I get great satisfaction from being deeply involved with evolving and refining products, solutions and services for B2B companies. My goal is to discover and focus on solutions that create a satisfying experience for customers and generate revenue for organizations.

I collect shark’s teeth, make beer, and I am avid boater. I am crazy for my amazing husband Edward and my pawesome dog Lady. I am also involved with a number of organizations that provide aid to animals.

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