Buckets of customer data arrive instantly and thank thanks to new tools, you can review metrics in near real time. However, having large amounts of data is nothing new. It's always been there. The difference is the analysis tools are better. Unfortunately, people are afraid to make a decision unless they analyze everything from multiple angles, even though key data is being ignored.
The goal is to determine what data you should really be watching, and which is sending you down the wrong path?
Steve Hartert is Chief Marketing Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships.
Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with for companies such as The Walt Disney Company, the Ministry of Transport (Sydney, Australia) and ALL Student Loan. In 1997 authored, “Adobe Web Publishing: Unleashed” (Sams Publishing).
Steve holds a bachelors degree from California State Polytechnic University, Pomona and an MBA from California State University, San Bernardino.
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