The Magic of Marketing to Multiple Stakeholders

 

 

Presentation Summary:

 

 

In this presentation, we will explore the particular considerations, magic and approach for marketers and companies serving multiple stakeholders. Topics will include mindset, prioritization and best practices. In today’s dynamic and complex business environment, this is a must-see! 

 

Presenter Bio:

 

Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications.

 

Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation. During her tenure, she held other positions including Director of Marketing for Cendant Preferred Alliance and Senior Director of Strategy at Wyndham Hotel Group. 

 

Jennifer began her career as the Director of Corporate Communications with Trilogy, Inc., a privately-held software company based in Austin, Texas. She received her undergraduate degree in Psychology from Duke University with a minor in Art History. In 2015, she was a recipient of the annual Women Worth Watching Award by Profiles in Diversity Journal.

 

 

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