Business Transformation: How Strategic Marketing Can Drive Demonstrable, Favorable Change to Business Performance

 

 

Presentation Summary:

 

 

All strategic marketing leaders and teams are focused on growth.  This is a story not only about growth, but also about business transformation that resulted in 3x revenue growth over 8 years…for a 33 year old business.  How did we triple revenue over 8 years at NACD? 

  • First, by understanding the unmet needs of our customers and how our differentiated, unique products and services could meet their articulated and undiscovered needs.  

  • Second, by setting high-growth, achievable goals and an engagement-oriented mind-set with the board of directors, senior management, and cross-functional teams.  

  • Third, by developing strategic, targeted, and integrated digital and offline marketing and sales plans that consistently and clearly articulated unique value – through all channels.  

  • Fourth, by developing our athletes – our amazing team members, to understand where we were going, why this destination was important, and how we intended to accomplish these goals – ie our strategy. 

  • Lastly, through superior execution and team work. 

 

Thanks for watching, and I look forward to your feedback.

 

Presenter Bio:

 

 

Henry Stoever is NACD’s Chief Marketing Officer. As a customer-centric marketing professional, Henry has 20-plus years of leadership experience in public, private and nonprofit companies, as well as the U.S. Military.

 

At NACD, Henry and his team are focused on clearly articulating unique value to NACD members and prioritized prospects. Prior to joining NACD, he was a leader in brand management at Kraft Foods, vertical marketing at Nextel Communications, global information services with LexisNexis and the CoStar Group, and SVP Marketing at StudentLoans.com.

 

Henry has an MBA in Marketing from Northwestern University’s Kellogg Graduate School of Management, and a BS in Economics from the U.S. Naval Academy. After graduation from the U.S. Naval Academy in 1988, Henry spent five years in the U.S. Marine Corps as an infantry officer, served as an infantry platoon commander and company executive officer, and was awarded the Navy Commendation Medal with Combat “V” for leading Marines in action during Operation Desert Shield and Desert Storm.  Henry currently serves as a director on the boards of Boulder Crest Retreat and the United States Naval Academy Foundation.  He also holds the NACD Certificate of Director Education, and he is an NACD Board Leadership Fellow.

 

 

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