Real Evolution Of A Product Marketing Organization

 

 

Presentation Summary:

 

 

The Evolution of a Product Marketing Organization:  Some companies have them, some companies don't.  This is the story of how Product Marketing can help improve outcomes by connecting client needs and differentiators to build an irresistible value proposition.  Learn how factors like scope, talent, and ability to change are part of the evolution.

 

Presenter Bio:

 

 

Kirsten Jepson, Director, Product Marketing at TELUS International. I lead a global team centered on the research, development, and communication of TI’s global product and service offerings. For the past 25 years I have held senior Product Development, Marketing and Sales roles with companies like Sears, Gallo Winery, Citibank, FIS , JP Morgan Chase, and Sykes

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I get great satisfaction from being deeply involved with evolving and refining products, solutions and services for B2B companies. My goal is to discover and focus on solutions that create a satisfying experience for customers and generate revenue for organizations.

 

I collect shark’s teeth, make beer, and I am avid boater. I am crazy for my amazing husband Edward and my pawesome dog Lady. I am also involved with a number of organizations that provide aid to animals.

 

 

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