Digital is a pervasive phenomenon – marketers have to evolve their thinking beyond digital as a channel, and think of it instead as the key means to acquire, engage, and deliver for customers. A lot of marketers are still stuck in a stovepiped channel world, or think of digital as separate and special. The point is to evolve your thinking and move to an integrated approach to strategy and tactics.
James serves as Chief Marketing and Sales Officer overseeing all sales and marketing based initiatives at Breakout Capital. James brings deep, high-level experience in the FinTech space, having led marketing and sales at CAN Capital, one of the pioneers in the small business lending industry.
He was part of the team that launched the Capital One brand and the “What’s In Your Wallet” campaign, and had senior roles in marketing and corporate strategy. As a consultant with McKinsey & Company, he advised financial services clients on brand and marketing strategy, digital transformation, and customer experience topics.