GDPR build trust and marketing benefit impact, while becoming data privacy compliant

 

 

Presentation Summary:

 

 

The new Global Data Privacy Regulation will first become effective on May 25th 2018 in Europe. This stronger rules on data protection means citizens have more control on their personal data. That forces companies that have European consumer data to review their usage of the data, be transparent on usage of that data, improve personalisation and build trust with consumer. 

We all see impact of personal data usage and trust to big companies like Facebook. 

 

This presentation will :

   - Share key rules and changes with GDPR

   - Key new role and obligations

   - Impact outside of Europe like US-EU Privacy Shield

   - Marketing key benefits

   - First steps and how to become compliant 

 

Presenter Bio:

 

More than 25 years in Information technology where the last 20 were focused on Digital strategy, roadmap and solution design/ implementation.

 

Among key companies, worked for IBM Global Services global team and last Whirlpool Corporate, where I was Sr Manager IT for EMEA digital Ecosystem. There I spent 1 year  on GDPR, to understand impact, secure team, support Funding request,  select proper tools and implement privacy by design with Lawyers, Marketing and IT colleagues.

 

Digital continues to evolve every year, the new right to data privacy will be as important as mobile phone launch in 1956 to smartphone with large capacity touchscreen launched in 2007.

 

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