How Do Global Companies Based in the U.S. Cater to a Multitude of World Cultures?

Presentation Summary:

This presentations focuses on how global brands can driver further growth of consumer products and services by serving up culturally-relevant communications; it also advises on how companies can prioritize consumer reach on a very niche level yet address communities more broadly in order to address consumer needs - and do so without having to double marketing budgets.


Presenter Bio:

Julianna recently provided customer growth strategies and international programming negotiations for Altice USA targeting international segments living in the US. and currently provides strategy consultant services to media entertainment companies and consumer brands throughout the U.S. as well as overseas.

She is a global digital leader with 20+ years of expertise in product development, marketing and sales for emerging multiplatforms in cable, satellite, telecommunications, mobile and Internet-enabled content within the media entertainment industry (notably Latin American, European & Asian markets). Management roles in companies ranging from $10 million to $10.6 billion in revenue; includes management of staff from abroad in Korea, China, Mexico, Argentina & El Salvador.

Broad success with new product launches in the technologies & digital content industries. Track record of building new revenue avenues for media companies. Client list includes DIRECTV, Dish Network, Domino Sugar, Crimson Hexagon, Verizon Wireless, World View Television, International Latin Broadcasting, ADT, Siemens, SONOS, and more.

Julianna was also head of marketing & communications for Olympusat, Inc., a content provider and distributor of TV networks and programming content from around the world. She was part of a senior executive management team that poised the company for significant growth with its 30+ Hispanic, Faith and Niche TV network portfolios, with distribution in the U.S. and internationally through TV, mobile and broadband multiplatforms.

Prior to Olympusat, Julianna managed international product development and marketing strategies for Cablevision Systems Corporation in Bethpage, NY and managed global content partnerships from around the world. She developed product launches for Cablevision’s new iO International digital cable services (from analog), catering to 13 ethnic markets (Hispanic, Portuguese, Brazilian, Russian, Polish, German, Italian, Japanese, Chinese, Korean, Filipino, French, South Asian). She was an integral part of new multicultural/urban growth for the Optimum line of services – including digital TV, high-speed Internet and phone calling services.

She has an Executive MBA from Stony Brook University in New York in International Business, which included an international China Study Abroad program, and completed a BA in Communications from Loyola University of Chicago. Julianna was an adjunct professor of international marketing and business courses at Stony Brook University and sat on the SUNY Dean’s MBA Advisory Board and the College of Business Board of International Education at Stony Brook University.

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