Sean Tomarelli, Founder & CEO at OnConferences interviews Rick Sanchez, Chief Marketing Officer of Cano Health. Prior to joining Cano Health, Sanchez spent more than 30 years at CNN, NBC and Fox News as a managing editor, host, and national correspondent.
Rick Sanchez, as Chief Marketing Officer of Cano Health, has created one of the most successful and unique marketing strategies in the Primary and Managed Health Care arenas. Cano Health continually leads its competitors in enrollment growth by instituting and managing a specialty-driven sales approach that triangulates content, the Cano Brand and Sanchez’s own brand to leverage market visibility. It’s a distinctive approach that includes the use of Cano’s own Television show, its own production team and vigorous media buys that facilitate expanded on-air exposure for Cano’s medical specialists. Together, it has driven Cano Health to record annual growth numbers. In three years, since Sanchez joined as a partner, Cano’s revenues increased annually by 70 percent and it’s Managed Care membership has increased by more than 280 percent. In that same time period, Cano Health grew from one to 15 medical centers throughout Florida. It owns two pharmacies and manages more than 30 medical offices. Prior to joining Cano Health, Sanchez spent more than 30 years at CNN, NBC and Fox News as a managing editor, host, and national correspondent. It is where Sanchez honed his distinctive messaging, writing and communication skills with a reputation for boosting network ratings. Sanchez has interviewed five U.S presidents and played a key part in award-winning teams presented with a Peabody, two National Emmys, and a distinguished Alfred A. du Pont Award. Sanchez, born in Cuba and who graduated from the University of Minnesota, is an author and social media pioneer cited by both the N.Y. Times and Miami Herald for developing the social media platform originated by CNN. Aside from his regular duties as Cano’s Chief Marketing Officer, Sanchez attends Cano Health Board meetings and serves as a liaison—negotiating marketing agreements with Cano Health’s national insurance payer partners.