For every product or service, there’s a marketing plan. However, in their haste to produce an effective marketing plan, many marketers neglect to step back and understand how to create a marketing plan that works.
Aiming at the wrong market, forgetting leverage your channels, have a confusing message and looking at the wrong data will doom your marketing plan from the start.
The goal is to ensure that you’ve covered your market’s bases from every angle, and prevent the big blunder.
● Understanding your market
● Taking data and turning it into an actionable plan
● Crafting the correct message
● Creating reachable goals
Steve Hartert is Chief Marketing Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships.
Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with for companies such as The Walt Disney Company, the Ministry of Transport (Sydney, Australia) and ALL Student Loan. In 1997 authored, “Adobe Web Publishing: Unleashed” (Sams Publishing).
Steve holds a bachelors degree from California State Polytechnic University, Pomona and an MBA from California State University, San Bernardino.
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