Big Data Analytics for Executives: This Analytics for Executives presentation provides an overview of big data analytics for executives and leaders who are interested in creating a data-driven business culture. The benefits of understanding big data analytics widen an executive’s ability to retain a competitive advantage, and to respond to and anticipate their customer’s needs and want in real time.
I am a Digital Marketing Strategist and Big Data Analytics executive with over 16 years of relevant industry expertise in Data Science, Marketing Analytics, E-Commerce, Consumer Insights, and Business Intelligence. I am a University Professor at New York University SPS teaching Digital Marketing, Social Media, and Web Analytics for the past 4 years. I was rated by LinkedIn as Top 25 Marketing Professionals in Academia, and nominated by NYU Students for the Teaching Excellence Award.
My professional experience includes working as the Head of Digital Marketing Strategy and Big Data Analytics for several Fortune 500 and Fortune 100 companies including Saks Fifth Ave, Comcast NBC Universal, Panasonic, IBM, Citibank, to name a few. As a Digital Marketing Executive and Data Scientist, I consult with small to large business enterprises to identify new market opportunities, develop their data analytics and reporting strategy, and to create winning digital marketing campaigns to drive sales and customer engagement.
I am a current Doctorate Student in the Chief Learning Officer Program at the University of Pennsylvania, Graduate School of Education. I hold a Bachelor of Liberal Arts Degree from Harvard University.
You are welcome to connect with me on LinkedIn via https://www.linkedin.com/in/ lilianore/ or visit lilianore.com to connect with me.