Agility and Agile in Product Marketing

 

 

Presentation Summary:

 

 

Agile isn't just for SaaS development.  The same methods and principles can be applied in the Product Marketing practice of an enterprise.  Why?  To provide ongoing value, quick results, to be nimble, to remain competitive, and more.  Learn how Agile is adapted and applied in a modern Product practice. 

 

Presenter Bio:

 

 

Kirsten Jepson, Director, Product Marketing at TELUS International. I lead a global team centered on the research, development, and communication of TI’s global product and service offerings. For the past 25 years I have held senior Product Development, Marketing and Sales roles with companies like Sears, Gallo Winery, Citibank, FIS , JP Morgan Chase, and Sykes

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I get great satisfaction from being deeply involved with evolving and refining products, solutions and services for B2B companies. My goal is to discover and focus on solutions that create a satisfying experience for customers and generate revenue for organizations.

 

I collect shark’s teeth, make beer, and I am avid boater. I am crazy for my amazing husband Edward and my pawesome dog Lady. I am also involved with a number of organizations that provide aid to animals.

 

 

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