How to Scale Product Marketing Teams

 

 

 

Presentation Summary:

 

 

Whether an organization is a start-up, in growth mode or at maturity, there comes a point where the product will become a key consideration.  This presentation will provide pointers on taking the product practice to the next level at every stage. 

 

Presenter Bio:

 

 

Kirsten Jepson, Director, Product Marketing at TELUS International. I lead a global team centered on the research, development, and communication of TI’s global product and service offerings. For the past 25 years I have held senior Product Development, Marketing and Sales roles with companies like Sears, Gallo Winery, Citibank, FIS , JP Morgan Chase, and Sykes

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I get great satisfaction from being deeply involved with evolving and refining products, solutions and services for B2B companies. My goal is to discover and focus on solutions that create a satisfying experience for customers and generate revenue for organizations.

 

I collect shark’s teeth, make beer, and I am avid boater. I am crazy for my amazing husband Edward and my pawesome dog Lady. I am also involved with a number of organizations that provide aid to animals.

 

 

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