DAY 1
TUESDAY, JANUARY 18, 2022
11:00AM - 11:45AM
[INTERACTIVE SESSION]
2022 Customer Experience and Expectations
Join us as we discuss what’s in store for CX in 2022. We have had some clues in 2021 - the importance of technology and innovation; brand trust and data privacy; and the ‘Great Resignation’ and employee experience. How will these play out in customer experience in the next 12 months?
Chief of Staff, Solutions Marketing, Infrastructure Solutions Group,
Dell Technologies
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11:45AM - 12:00PM
[INTERACTIVE NETWORKING BREAK]
Hometown & First Job Skill That You Use Today
Participants will share where they are from, their first job, and a skill/takeaway that they still use today learned from that job.
12:00PM - 12:45PM
[INTERACTIVE SESSION]
Organic Marketing: How to gain support across your organization
If you want to be competitive in your space, Organic Marketing is a non-negotiable. Join us as we discuss ways to gain stakeholder buy-in for SEO and how to prove its value.
12:45PM - 1:15PM
[30 MINUTE BREAK]
1:15PM - 2:00PM
[INTERACTIVE SESSION]
Take Control of Your Brand’s Reputation
Having a good reputation is universally seen as a positive thing. However most marketers struggle with how to manage reputation effectively. In this session, we’ll look at the business impact of strengthening your brand reputation, the seven drivers that influence reputation, and some ideas for how marketing leaders can manage and measure reputation more effectively.
2:00PM - 2:15PM
[INTERACTIVE NETWORKING BREAK]
Favorite Vacation Spot
Participants will share their favorite vacation spot (and something they like about it), and place(s) they'd like to go next.
2:15PM - 3:00PM
[INTERACTIVE SESSION]
Visual Communication Strategies
Most people remember 10% of what they hear and 20% of what they read, but 80% of what they see… "You can't unsee that" now makes so much sense. Sales presentations, marketing follow-ups, and other assets to help communicate your value proposition are traditionally linear, wordy, and oftentimes lead to unmemorable brand moments. Dustin will hold an interactive discussion on the current challenges marketers are faced with and outlook going into 2022 to drive memorable brand experiences in your sales channels.
3:00PM - 3:15PM
[INTERACTIVE NETWORKING BREAK]
Two Truths and a Lie
Participants will share 2 truths and 1 lie about themselves. Other participants will try to guess the lie.
3:15PM - 4:00PM
[INTERACTIVE SESSION]
Values Based Marketing
There has been a movement in recent years for organizations to develop deeper connections with their customers and prospects through appealing to shared ‘purpose’, ‘values’, and ‘ethics’. It is believed that achieving this connection builds trust and long-term loyalty. Our discussion will focus on whether this is Fad, Fiction or the next evolution in Marketing strategy. And, assuming it is the next evolution, what are some best practices in moving your values-based marketing strategy forward.
[INTERACTIVE SESSION]
Digital Marketing – To the Metaverse and Beyond?!
Digital tools and platforms have transformed what, where and how we market. Social, tech and physical changes wrought by the Covid-19 global pandemic expanded and accelerated that transformation. Are we ready for what’s next? Do we even know what’s now? Are some of us still playing catch-up, and who is nailing it?
In this session, we’ll take the temperature on opportunities digital delivers – cheaper, faster, bigger, broader – while exploring its potential downsides, such data overload and online feedback. The opportunities are myriad but the challenges are real – and evolving rapidly. What’s the role of VR/AR and AI, of mobile marketing and electronic word of mouth? How in the metaverse are we to management all this content, strategically leverage the overpacked carry-ons of data we’re collecting, and hang tight to the old-school values of trust and customer relationships?
We promise a lively discussion, much food for thought and even a few answers as we explore where the digital path may lead us.
DAY 2
WEDNESDAY, JANUARY 19, 2022
11:00AM - 11:45AM
[INTERACTIVE SESSION]
Communicating Effectively with Non-marketers in the C-Suite; Presenting to Board / Executive Team
The CMO role continues to evolve with expectations growing while tenure still holds the top spot for shortest among C level roles. Effectively communicating the value Marketing brings with the right level of conversions, data and strategy to the most senior levels in an organization is critical. This session will explore the approaches and strategies when presenting the value and impact of Marketing to these audiences.
11:45AM - 12:00PM
[INTERACTIVE NETWORKING BREAK]
Bucket List Item
Participants will share a bucket list item that they'd like to accomplish, and/or one that was recently accomplished.
12:00PM - 12:45PM
[INTERACTIVE SESSION]
Taming the monster: all about data privacy, cookieless marketing and first-party data
Third-party cookies ending shortly, iOS14 and following changing the digital advert game and privacy becoming a hot topic: all signals that a major shift in the way businesses gather and analyze customer data is taking place. In this session, you'll learn how to integrate interactive content experiences with your overall content marketing strategy; this not only helps you better qualify your leads without relying on third-party data but also engages your audience with useful and fun interactive experiences.
12:45PM - 1:15PM
[30 MINUTE BREAK]
1:15PM - 2:00PM
[INTERACTIVE SESSION]
Leaning into a Crisis
Crises are going to happen. The best thing Marketing and Communications professionals can do is prepare now, monitor all the time and proactively seek them every day. Hear how other marketing and communications professionals deal with crises in this interactive session led by the lead communicator at the world’s largest medical transportation company.
2:00PM - 2:15PM
[INTERACTIVE NETWORKING BREAK]
Share a Background Image
Participants will share a background image with the group, and talk briefly about it. This can be a pet, enjoyed activity, family member, hometown, vacation spot, etc.
2:15PM - 3:00PM
[INTERACTIVE SESSION]
Untangling the Customer Data Platform Space: They What, Why, and How
We already know there’s more than one problem with our current martech stack. The list of big headaches includes siloed data, disjointed customer experiences, and a scarce supply of actionable analytics. And that’s just a start.
How did we get into this messy customer data sprawl? And, more importantly, how do we fix it? It’s a big job, and there’s no time to waste. Fortunately, the age of the Customer Data Platform (CDP) has arrived. Now, the task is to untangle the options, and pick the right one for your business. In this session, we’ll shine a light on what to look for, what to avoid, and how to whip your customer data into shape.
3:00PM - 3:15PM
[INTERACTIVE NETWORKING BREAK]
2022 Goals/Resolutions (Personal or Professional)
Participants will share a 2022 goal with the group (either personal or professional.
3:15PM - 4:00PM
[INTERACTIVE SESSION]
Growth Marketing – How to build a marketing capability for growth at scale
This session will discuss the application of a “growth mindset” marketing strategy to drive meaningful growth. Frameworks discussed will enable marketers to leverage cross-channel engagement strategies, build best-in-class marketing tech ecosystems, and develop growth teams to boost revenue in a sustainable, strategic way.
DAY 2 | ONCON ICON AWARDS
WEDNESDAY, JANUARY 19, 2022 AT 8PM - 9PM EASTERN
AWARDS CEREMONY AGENDA:
7:30pm Eastern
Awards Ceremony Waiting Room Opens & 30 Minute Countdown Begins *Refer to the meeting link in the calendar invite.
7:55pm Eastern
Webcams Are Encouraged To Be Turned On At This Time
8:00pm Eastern
Awards Ceremony Start & Opening Remarks
Awards Presenters:
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Eric Herzog | Chief Marketing Officer | Infinidat
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Michael Margolies | VP, Marketing + Creative | Leggett & Platt
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Tom Edwards | Chief Digital & Data Officer | Omnicom Health Group
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Fred Ehle | Chief Growth Officer | Jockey International
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May Mitchell | SVP, Global Marketing | iboss
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Brian Gavin | SVP Communications & Marketing | Volunteers of America
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Frank Vitale | Chief Marketing Officer | Berdon LLP
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Richard Honiball | CMMO (Chief Merchandising & Marketing Officer) | Navy Exchange Service Command (NEXCOM)
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Steven Bushong | Senior Vice President, Marketing Operations | Disney Media and Entertainment Distribution
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Floyd Green, III | VP, Community Affairs | Aetna, a CVS Health Company
9:00pm Eastern
Awards Ceremony Conclusion. *We will try to conclude the awards ceremony as close to 9pm as possible, but it is possible that we conclude before or after 9pm Eastern.