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How to Stay Engaged (and Relevant) during a Crisis – a View from the General Counsel

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During a crisis, staying engaged and relevant is vital for a company and its stakeholders. As the primary legal advisor, the General Counsel plays a crucial role in guiding strategic decision-making and ensuring legal compliance. In this blog post, we will explore how General Counsel can stay engaged and relevant during a crisis.

Understanding the Role of the General Counsel

The General Counsel serves as the guardian of legal interests and provides critical advice to the company's leadership during both ordinary and crisis situations. They are responsible for managing legal risks, handling regulatory compliance, and safeguarding the company's reputation. In a crisis, the General Counsel's role becomes even more crucial in maintaining engagement and relevance.

Proactive Crisis Planning and Preparedness

To stay engaged and relevant during a crisis, proactive crisis planning and preparedness are essential. The General Counsel should play an integral part in developing crisis management strategies, including creating comprehensive crisis communication plans, identifying potential risks, and assigning responsibilities. By being proactive, the General Counsel can ensure that the company is prepared to navigate and mitigate crises effectively.

Collaborative Leadership and Strategic Decision-Making

During a crisis, the General Counsel should actively participate in collaborative leadership and strategic decision-making processes. By providing legal insights and guidance, they can help their colleagues understand the legal implications of various actions and ensure that decisions align with legal requirements and ethical standards. The General Counsel's input is invaluable in framing responses and managing the legal ramifications of crisis situations.

Maintaining Strong Communication Channels

Effective communication is crucial during a crisis to keep stakeholders informed and engaged. The General Counsel should work closely with the communication team to ensure consistent messaging and timely updates. By maintaining strong communication channels, the General Counsel can provide accurate legal context and address any legal concerns or questions from stakeholders, ensuring transparency and trust.

Adaptability and Agility in Response

Crises are often unpredictable and require quick thinking and adaptability. General Counsel should be agile in understanding legal requirements and adjusting strategies accordingly. They should stay up-to-date with relevant legal developments, regulatory changes, and industry best practices. By adapting swiftly to changing circumstances, the General Counsel can guide the company to make informed and legally compliant decisions during a crisis.

Ethics, Compliance, and Reputation Management

During a crisis, maintaining ethics, compliance, and protecting the company's reputation are paramount. The General Counsel should ensure that the company upholds its ethical responsibilities and complies with applicable laws and regulations. They should also work closely with public relations and communications teams to manage the company's reputation effectively. By prioritizing ethics, compliance, and reputation management, the General Counsel can help the company navigate a crisis with integrity and trust.

Continuous Learning and Professional Development

In the ever-evolving landscape of law and crisis management, the General Counsel should commit to continuous learning and professional development. Staying updated with legal trends, attending relevant webinars or seminars, and networking with other legal professionals can enhance their expertise and ensure they provide informed advice and guidance during a crisis.


Staying engaged and relevant during a crisis is imperative for the General Counsel. By proactive crisis planning, collaborative leadership, maintaining strong communication channels, being adaptable in response, prioritizing ethics and compliance, and committing to continuous learning, General Counsel can effectively guide their organizations through crises while protecting their reputation and legal interests. Embracing a proactive and engaged approach allows General Counsel to play a crucial role in managing crises and ensuring the long-term success and resilience of the company.

Discover how the General Counsel can stay engaged and relevant during a crisis. Learn proactive planning, collaborative leadership, strong communication, adaptability, ethics, and continuous learning. Navigate crises while protecting your company's interests and reputation.

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